Barb kramer

Founder & Vision Holder

Barb has chartered a 40-year self-made career course zig zagging thru every portal in the fashion industry. Comfortable in her role as an industry disruptor, she has changed the way sales agencies work; innovating the current model of the single-brand owned showroom system into a multi-brand and gender inclusive sales Agency.

She identified the emergence of unisex dressing in the marketplace and launched the International Design Group trade show to support this new trend.

She formed a stand-alone men’s and women’s eponymous sales agency in NYC that represented game- changing design leaders such as Jean Paul Gaultier, Vivienne Westwood and Armand Basi - they themselves disrupters of international repute. Upon selling her sales agencies to her staff, Barb went on to co-found the highly regarded women’s advanced young designer trade fair, Designers & Agents. Now in its 25th year, it continues to stand apart from the rest.

In 2018, she followed her long-held love of Eastern and alternative plant medicine to focus her discerning eyes and brand building know-how towards creating TPLA - the first-to-market, full-service sales agency, representing a carefully curated group of plant alchemy makers. The products that TPLA represents blend together Adaptogens, Plant derived Botanicals, Organic CBD with all the Terpenes and Cannabinoids along with the entire plant kingdom.

Annelor Morley

Executive Administrator and Sales Associate

Born in France, Annelor spent her first 25 years living between Lille, Paris and Annecy.

Following her academic education and studies in press & communications, she worked at Karl Lagerfeld's press office in Paris for 4 years before leaving to pursue her American dream.

After moving to Los Angeles she joined the fashion designer Jasmin Shokrian's studio as operations manager where she spent 6 years working in sales, press, and over seeing the brands production. She then worked for Valia Skincare, an all-natural Japanese skincare line where she discovered her love for the world of natural beauty. She went on to work as a brand ambassador for Earth Henna, an all-natural henna tattoo brand, where she managed all aspects of their operations in addition to growing their business ten fold.

When you work with TPLA you will get to know Annelor straight away as she will be responding to any inquires coming through the website and is our customer service liaison. Her quick wit and sharp intuitive nature keep everything moving in a positive forward motion. Annelor has a true love for all things natural, organic and sustainable and will bring some added sunshine into your day.

LIAT COHEN

East Coast Sales lead

We are excited to announce our newest member of our Plant Lore team. Liat Cohen, is a gifted communicator who has led a deeply rooted and very eclectic life, drawing upon the many cultures that have influenced her love of Nature and Nurture. Born in NYC and having lived in Venice Beach, Maui and returning to the east coast to build her home in Long Beach, NY. Her heart felt care for preserving the elements have always informed her interests in identifying solutions around sustainable living and giving back to Mother Nature. 

Liat has been a leader in the linking the balance between how we live our lives and making the least impact on the planet. From her early days working with companies who seek to reduce their carbon footprint at Global Connect to seeking solutions to offer clean water thru Phlospace to creating her intentional jewelry brand Tailfeathers, thru her fascination with the healing abilities of crystals and the magical essence of semi-precious stones & gems.

For the past two years Liat has been working with The Plant Lore at various trade shows and it was a natural progression for her to now, join The Plant Lore Agency as our East Coast Sales lead.

JENNA GROSSBART

Brand Strategist Associate

Jenna Grossbart is a leader in the gourmet grocer, wellness and beauty industry. With a deep love and passion focused on growing the businesses for leading independent brands in these various sectors, you might even refer to her as a “wellness junkie”. Her love for all things “well being” began in high school when she studied at Deepak Chopra's Chopra Center learning about Ayurvedic medicine and meditation.

In 2015 Jenna received her certification as an Integrative Holistic Health Coach and left behind her professional career in the world of fashion and entertainment to join the wellness brand, Torii Labs, to spearhead their wholesale partnerships in strategic placement and activations.

Over the years Jenna has leveraged her passion and keen insights towards establishing strong relationships with a range of selected health and wellness brands, as a retail strategy consultant. The brands she works with have enjoyed a great value proposition through her established relationships with multi-industry retailers such as Whole Foods, Equinox, Earthbar, Rosewood Hotels, Erewhon, GOOP, Nordstrom, Neiman Marcus, Credo Beauty to name a few. The competitive nature of this multi billion dollar industry, requires the ingenuity of someone with Jenna’s outstanding resources and know how to get ahead in this all too crowded lane.